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On your BlackBerry, go to Options> Media Card. If "Mass Storage Mode" is set to "Off", turn it on, then re-cable your phone to your PC and try Roxio again.
When you are done, done back to Options>Media Card on your BlackBerry and turn "Mass Storage Mode" back to "Off".
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1st Step in Troubleshooting: Do you have a BlackBerry Data Plan?
2nd Step in Troubleshooting: Pull the Battery.
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