I'm a typical consumer guy, and I just picked up my 8830 for the following
Full retail - 500ish
Early upgrade discount $100
Mail in rebate - $100
Total out the door - $424 (includes tax)
After mail in rebate - $324 (bascially 299 + tax)
I could have gotten another 100 bucks off if I waited til Nov 2007 for full "new every 2" discount, but hell, to save 100 buck but wait 6 mos? Forget it. I could rationalize the 299 price by basically saying to self "self, you got this nice toy for half off!" And my self agreed with me wholeheartedly.