RIM plans to launch the application storefront in
March 2009 and BlackBerry application developers can begin submitting their applications and content for inclusion in the storefront in December 2008. The storefront will allow developers to set their own prices for applications and developers will retain 80 percent of the revenue generated from their applications. RIM is working with PayPal, a leading global online payment service, to provide consumers with a convenient and trusted way to pay for applications within the new application storefront, right from their BlackBerry smartphone. Organizations that have deployed BlackBerry® Enterprise Server or BlackBerry® Professional Software will retain control of what applications can be downloaded to BlackBerry smartphones within their corporate deployments.
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Research In Motion