[djm2]

Reports are that RIM will rename to BlackBerry. Check CNN.

[jsconyers]

I just saw this as well

RIM Changes Name to BlackBerry, Unveils 2 Phones - ABC News

[kathrynhr]

I'm not sure what they're hoping to accomplish by a change like that.

And the whole Alicia Keys thing... weird.

[daphne]

BlackBerry 10: BlackBerry CMO Frank Boulben on Renaming the Company - YouTube

[fourstringfuror]

Makes sense. BlackBerry is what they make.

[NJBlackBerry]

I sat next to Frank at lunch. Interesting job he has there.
Renaming makes sense.
Alicia Keys - part of the plan to win back teens. I am serious.

[daphne]

All the users we made fun of for taking about the BlackBerry company are now right.

[NJBlackBerry]

Shhh. They are all gone anyway!

[ZombieBerry]

Originally Posted by NJBlackBerry

I sat next to Frank at lunch. Interesting job he has there.
Renaming makes sense.
Alicia Keys - part of the plan to win back teens. I am serious.

Maybe...she was a big iOS user up until she walked on the stage...LoL

She was also a part of the Lumia announcement for Nokia. I'm not a teen, so can't really say if it will work or not.