Those are pushed to your BB by AT&T. You can't get rid of them completely. If you delete the service books associated with that pushed content, it only gets pushed back to you.
My solution is to create folder on your homescreen, and name it like "ATT Crap". Now, hover over those icons and press menu > move. Move those icons to and drop them in that folder.
Then hover over that folder and press HIDE. Gone.
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