[test54]

You need to take a class in economics. You cannot compare Nokia to Apple, no more than you can compare Nokia to RIM. They are entirely different companies with different sale revenue goals. Nokia is by far the biggest player in the world, they sell more units for a reason, the reason is that they want to sell more units.
You don't see RIM trying to sell 100 million phones per year nor will you see Apple.

Apple has stated their sales goals and they look like they will meet them. They have other arms of their company that are booming. You analogy is like saying that Ferrari needs to rethink their sales philosophy because Toyota is selling more cars, doesn't that sound crazy?
AAPL made over a billion in profit for the last quarter, they are doing just fine. No need to "eat some more apples" to compete, their only competition really is themselves, their phones will sell as long as they keep the thing going (and fix a couple bugs).

Also, you might look at MS now saying they are going to use Apple product model to change their approach to devices. They want to control the whole experience, same as Apple has been doing for years, so "copying of the master" is done all the time.

"Apple: In the competition between PCs and Macs, we outsell Apple 30-to-1. But there is no doubt that Apple is thriving. Why? Because they are good at providing an experience that is narrow but complete, while our commitment to choice often comes with some compromises to the end-to-end experience. Today, wexxx8217;re changing the way we work with hardware vendors to ensure that we can provide complete experiences with absolutely no compromises. Wexxx8217;ll do the same with phonesxxx8212;providing choice as we work to create great end-to-end experiences." - Steve Ballmer