BlackBerry developing simple cloud services
 

Coming Soon: A Cloud Service for Managing iOS, Android, & BlackBerry «Inside BlackBerry for Business Blog

Here at the Gartner Symposium ITxpo 2013, we are very excited to announce an upcoming BlackBerry cloud service that will bring trusted and simple enterprise mobility management to a new level of convenience.

The cloud service will be purpose-built to meet both business and end user needs, and will require no IT experience, servers, or software. Your employees will get the work information that they need to be more productive and efficient, without an impact on personal use and privacy. Confidently tackle BYOD, manage apps, get friendly technical support, and a whole lot more.

All this in a flexible package that will cost less than a cup of coffee a month.

Simple and fast deployment. No server hardware or software to install, just register and go.
Administrators can easily manage and secure smartphones and tablets. The simple Web-based admin console will provide easy activation and deployment of BlackBerry, iOS and Android™ smartphones, app management, security policy configuration and compliance monitoring.
Administrators can secure, deploy and manage apps. Administrators will be able to build a catalog of public apps from the App StoreSM, Google Play and the BlackBerry World storefront, and then view app distribution and usage for all users and devices.
End-users can manage their own devices through the self-service console. End-users will be able to easily perform common management tasks such as setting up or changing device passwords and remote wipe and lock without relying on an administrator, giving them independence and saving on helpdesk calls.
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Source: bizblog.blackberry.com

Re: BlackBerry developing simple cloud services
 

Well, this is certainly an interesting strategy, but certainly not innovative.